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    CASE STUDY

    GenesysLab

    Scalable CMS Migration Pre-Acquisition • 2009Visit Genesys
    Before(2007)
    GenesysLab before redesign
    • Static HTML site with limited content and scalability
    • No CMS or structured content strategy
    After(2009 Redesign)
    GenesysLab after redesign
    • Partnered with CMO to refresh design and expand site content
    • Developed and implemented a content strategy
    • Rebuilt the site in Drupal for flexibility and long-term growth
    • Company acquired and rebranded by Permira Funds in 2012

    OVERVIEW

    Project Overview

    This project involved transforming a static HTML site into a scalable Drupal-based CMS platform. Working closely with the CMO, we refreshed the design, expanded content capabilities, and implemented a comprehensive content strategy that positioned the company for long-term growth prior to its acquisition by Permira Funds in 2012.

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