Original static brochure website
- 20 static brochure pages
- ~450 monthly visitors
- No CRM or marketing integration
- Outdated design and user experience
Complete redesign and rebuild
- 80+ pages of fresh, targeted content
- New logo and information architecture
- WordPress with CRM integration
- Traffic grew from 450 to 7,500 monthly visitors
OVERVIEW
Project Overview
J-STAR Research needed a complete digital transformation to better serve their pharmaceutical R&D community. This comprehensive redesign project involved interviewing scientists, creating fresh content, rebranding, and rebuilding the entire platform to create a more engaging and functional experience for researchers and industry professionals.
Technologies Used
- WordPress
- Custom PHP Development
- CRM Integration
- Responsive Design
Key Improvements
- Scientist Interviews
- Content Strategy (80+ pages)
- Brand & Logo Redesign
- Information Architecture
Results
- 17x Traffic Increase
- 7,500 Monthly Visitors
- More than 50% less manual process time
- Enhanced User Engagement
- Improved Lead Generation
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