Vendor-built WordPress site with limitations
- Vendor-built WordPress site with limited scalability
- Minimal content and no internal tools
- Basic functionality without brand alignment
- Limited collaboration capabilities
Modernized platform with internal tools
- Expanded and modernized site aligned with brand goals
- Full content strategy execution
- Custom company intranet for internal collaboration
- Scalable architecture supporting growth
OVERVIEW
Project Overview
Partnered with the CMO to transform Raptor Pharmaceuticals' web presence from a basic vendor-built site into a comprehensive digital ecosystem. The project included expanding and modernizing the public website with a full content strategy, plus designing and developing a custom company intranet for internal collaboration. Raptor was later acquired by Horizon Pharma in 2016 for about $800M, and the CMO hired me again at his next company.
Technologies Used
- WordPress CMS
- Custom Development
- Intranet Design
- Content Management
Key Features
- Brand-Aligned Content Strategy
- Company Intranet Portal
- Internal Collaboration Tools
- Scalable Architecture
Results
- Later acquired by Horizon Pharma (2016)
- Enhanced Brand Presence
- Improved Internal Collaboration
- Scalable Growth Platform
WORK
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