Project Overview
Food traceability platform transformation
- Partnered with CMO to rearchitect site structure and improve navigation
- Launched new content sections to support product growth
- Integrated with Marketo for lead capture and campaign tracking
- Contributed to digital foundation ahead of acquisition by iFoodDS in 2020
OVERVIEW
Project Overview
Led a comprehensive CMS consulting project for HarvestMark, a leading food traceability platform. Working closely with the CMO, I rearchitected the site structure to improve user navigation and launched new content sections that supported the company's product growth initiatives. The project included seamless integration with Marketo for enhanced lead capture and campaign tracking capabilities, establishing a strong digital foundation that contributed to the company's successful acquisition by iFoodDS in 2020.
Project Details
Technologies Used
- CMS Architecture
- Marketo Integration
- Content Strategy
- Lead Capture Systems
Key Features
- Improved Site Navigation
- New Content Sections
- Marketing Automation
- Campaign Tracking
Results
- Acquired by iFoodDS (2020)
- Enhanced Lead Generation
- Improved User Experience
- Scalable Content Platform
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