Experienced Web Strategist

I’m Alex Guldbeck, a CMS Expert & Web Consultant With 25+ Years of Experience

High impact web professional with a proven track record of planning and executing large-scale digital strategy operations leveraging cross-functional stakeholder and project management capabilities. Implemented and iterated key SEO, content marketing and lead generation initiatives for B2B & B2C web properties in corporate and institutional spaces. Skilled communicator and creative problem-solver who values focus, collaboration and data-driven results.

Alex Guldbeck

Email

alexguldbeck@gmail.com

Phone

(650) REDO-WEB

Time Zone

Eastern Standard Time​

Education

Bachelor of Arts​

1987-1991

Oberlin College

Experience

Enterprise Technology Manager
J-STAR Research, Inc.

April 2022 – Present

Redesigned & rebuilt legacy B2B marketing site for pharmaceutical CRO (Jstar-Research.com), drove project to select ELN (Electronic Lab Notebook) system, built and implemented custom business applications for Operations Dept.

Freelance Web Developer

April 2013 – April 2022

Assumed ownership of failed/failing design agency web projects and brought them in-house, saving clients an estimated $200,000. Helped pharmaceutical (Raptorpharma.com) and safety software (Petrotechnics.com) start-ups generate leads and raise funding through UX optimization and content marketing best practices.

CMS Consultant
Harvestmark, Inc.

March 2013 – August 2013

Redesigned legacy B2B marketing site for produce traceability SaaS start-up (HarvestMark.com).

Web Content Manager/CMS Expert
Genworth Financial Wealth Management

October 2009 – February 2012

Managed content strategy and operations for eWealthManager.com, a mission critical B2B/B2C cloud platform representing $24 billion in assets (#3 asset management SaaS platform in the industry).

Web Producer
Genesys Telecommunications Laboratories

December 2008 – September 2009

Planned and executed migration of call center SaaS platform static marketing site (GenesysLab.com) to CMS to achieve goals of rapid experimentation and iteration.

Marketing Communications Webmaster
SuccessFactors

July 2007 – November 2008

Designed and maintained domestic (SuccessFactors.com) and 10+ global B2B web sites for HRIS SaaS start-up.

Assistant Director of Web Strategy
USF School of Law

May 2006 – June 2007

Planned and executed migration of legacy law school (USFca.edu/Law)and law library sites to enterprise-wide CMS.

Web Producer
Fremont Group

August 1999 – March 2006

Built and maintained intranet, corporate site (FremontGroup.com), and 6+ business unit websites for venture capital firm

My Services​

An extremely detailed and comprehensive description goes here, providing an extensive amount of information about the topic

01

Design & Development​

Site planning & execution with a focus on user experience & lead generation

02

CMS Migration & Management

Expert deployment & maintenance of commercial & OS Content Management Systems

03

SEO & Content Strategy

Content Growth for Search Engine ranking, social media campaigns, etc

Endorsements​

I’ve worked with Alex for over 3 years. Throughout that time I’ve been impressed with his technical knowledge, his ability to apply it to problems and his irresistible enthusiasm. Alex always focuses on gaining a deep understanding all of the business requirements and objectives before applying web design and technology. He has a voracious appetite for learning and frequently takes a very proactive approach to researching new techniques, frameworks, practices and technologies.
Ken Ume, Product Manager, Petrotechnics
Alex is a thoughtful CMS strategist who restructured our CMS implementation to achieve the functionality and order we needed. Our marketers and development team enjoyed working with him, and I would definitely hire him again in the future.
Aimee Young, CMO, HarvestMark
Alex is the consumate, seasoned internet professional – smart, clearly talented, detailed and an expert in selecting, configuring and managing digital asset management systems (web and content). He provides a keen understanding of the important balance between business drivers and technology, thoughtfully crafting user centered information architecture and content strategies.
Steven Sands, Digital Strategy, Genworth Wealth Management
Alex is pragmatic enough to seek paths of least resistance to get the job done, while sophisticated and scrupulous enough to clearly understand and champion when it’s worth it to insist on doing something the “right” way – for the right reasons. The value Alex places upon the success of his customers is a primary driver of his motivations and relationships, and his integrity is superlative.
Adam Lucas, Web Developer, GenesysLab
Big Names I’ve Worked With​

Contact Me​

I’d Love to hear from you!

alexguldbeck@gmail.com
+1 (650) REDO-WEB
Miami Beach, FL 33139 USA
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